Summary
Summer Game Festtrailer prices are reportedly super expensive, with some newly emerged testimonies indicating that advertisers are parting with hundreds of thousands of dollars for just a minute’s worth of spotlight at the event. Even so, there is a strong case to be made that theseSummer Game Festtrailer prices are worth paying for.
June 7 will mark the start of the fifth edition of the annual event hosted by Canadian journalist and TV presenter Geoff Keighley. These days,Summer Game Fest has effectively replaced E3as the big mid-year gaming industry showcase.
SGF 2024 Trailer Prices Reportedly Start at $250,000
But as the event grew larger, so did the prices of its promotional spots, withEsquirereporting that SGF trailers nowadays start at $250,000, citing multiple sources from the advertising industry. That figure only secures a minute’s worth of spotlight for the buyer. For longer trailers, each subsequent 30-second increment is reportedly priced at an additional $100,000. The longest spots that were on offer for the2024 edition of Summer Game Festwere 2.5 minutes in length, priced at $550,000, as per the same source.
1 minute
$250,000
1.5 minutes
$350,000
2 minutes
$450,000
2.5 minutes
$550,000
The same prices reportedly applied toThe Game Awards 2023, another one of Geoff Keighley’s shows. Not all trailers presented at TGA and SGF events in the past were divisible by 30-second increments, but it’s unclear how the pricing for such spots is calculated. If the organizers were rounding off prices, it’s likely that the trailer runtimes at these events would have much less variety than they do in reality.
Many Publishers Seemingly Deem SGF Trailer Prices To Be Worth It
Assuming this year’s iteration of Summer Game Fest features about as many minute-plus-long trailers as its immediate predecessor, the event may end up generating approximately $9.65 million from these promotional spots alone. That may very well end up being the case, as these reportedly high prices clearly haven’t dissuaded publishers from participating in the event. According to official information from the organizers,55 companies will partake in Summer Game Fest 2024.
This state of affairs indicates that the participating advertisers, which include a variety of companies of all sizes, consider the price of an SGF trailer to be worth it. That purported perspective is likely influenced by the fact that SGF is one of the biggest gaming events of the year, which regularly attracts millions of viewers. Its audience also predominantly consists of “hardcore” gamers, the kind of fans invested enough to tune into game showcase livestreams in the first place. Advertising to such a demographic is ostensibly more likely to lead to sales than most other types of ads, no matter how targeted.
