Rebel Moonis just the beginning for theNetflixsci-fi film akin toStar Wars, as the streaming service has big plans for the Zack Snyder franchise. The streaming service assures audiences that its evolving strategy is to support its movies and other franchises with the marketing push necessary to stand out from the competition, which includes an exciting update onRebel Moon.
Netflixand Zack Snyder have had a close working relationship since the director first releasedArmy of the Deadand its spinoff filmArmy of Thieveson the streaming platform.Planet of the Deadis still on the horizon, and withRebel Moon, that’s two franchises that the director has created exclusively for Netflix. Snyder has been open in expressing plans for theArmy of the Deaduniverse, including an anime in the works, but there has been more secrecy surroundingRebel Moonuntil recently.
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It was previously reported thatRebel Moonwould be split into two parts. However, according to a recentNew York Timesinterview with Netflix’s Marketing Chief, Marian Lee, this sci-fi epic has been extended further, withRebel Moonbeing “the first in a trilogy.” The $80 million film set was said to have often been visited by Lee, which Deborah Snyder -producer and wife of Zack Snyder - recalled not happening with previous marketing teams regarding the production ofArmy of the Dead. This reveals a more hands-on marketing approach that aims to understand and communicate the spirit of its content in ways that will connect with audiences.
Rebel Moonis the latest that Netflix and its marketing team are pursuing, with exciting things to look forward to in the build-up to its release. It can be assumed that Netlfix’s marketing team already has a new and exciting strategy planned for the upcoming streaming blockbuster, especially with it now being a trilogy of films the streaming service will be invested in for years to come. The associated content also includes aRebel Moonvideo game in the works, which may be a first for Netflix in branching out to other mediums of entertainment with its original content.
Netflix may want Zack Snyder’s original sci-fi epic to be its version ofStar Wars.After all,Rebel Moonwas inspired byStar Wars. Only time can tell how similar the two franchises will be, although many fans of Snyder and his filmography are already highly anticipatingRebel Moon’s release.
