Over the years since his transition to full-time streaming,Dr. Disrespecthas become a household name in the gaming community across both YouTube and Twitch. From his initial success as a battle royale streamer tohis infamous Twitch ban, the Doc has carved out a spot as one of the most widely-recognized talents in online gaming. His iconic status has recently seen Dr. Disrespect looking to further cement his influence in the gaming industry by starting his own game studio, Midnight Society.
Dr. Disrespect officially announced the establishment of Midnight Society late last year, with the developer’s first project confirmed to be a battle royale. While the studio has been recruiting high-end talent like formerHaloandElder Scrollsdev Alex Fennell, Midnight Society has also been the subject of criticism for its use of NFTs. Though Dr. Disrespect’s AAA studio has yet to fully reveal its inaugural game, Midnight Society has received plenty of press from its founder. Now, Midnight Society’s newest ad sees the studio taking center stage in Times Square.
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A video uploaded to Dr. Disrespect’s Twitter on Friday features a massive ad for Midnight Society being shown on one of Time Square’s famous screens. The towering ad reveals little aboutMidnight Society’s upcoming projectshowing a nighttime cityscape before the studio’s logo bleeds in. However, the video invites viewers to “enter the existence” on July 29th, with many speculating a major reveal for Midnight Society’s “Project Moon” may be coming soon.
Dr. Disrespect’s foundation of his own game studio comes as a result of the streamer’s own history with game development, working as a developer before he started streaming full-time. Dr. Disrespect had previously served as the community manager for Sledgehammer Games, later working as alevel designer forCall of Duty: Advanced Warfare. The Doc also briefly worked with Hi-Rez Studios to develop both a custom level and a Dr. Disrespect skin for the 2020 hero shooterRogue Company.
Recent years have seen Dr. Disrespect leveraging his success on Twitch and YouTube into other forms of media.Dr. Disrespect’s first book, titledViolence. Speed. Momentum.released last year as a deep dive into the character’s origin story. The Doc has also been featured in several collaborations with major brands like Mountain Dew, and even made an appearance during the 2022 NFL Entry Draft. WithDr. Disrespect’s ad teasing a major reveal for July 29th, it looks like fans won’t be waiting much longer to see Midnight Society’s first game.
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